Zerodha Fund House is an index-only AMC and creates simple funds and ETFs that all investors can understand and invest in for their financial goals. The philosophy originates from the core belief that active stock picking is like finding a needle in a haystack.
While it might work for a few investors, most investors can take a passive approach which is diversified, cost effective, and removes all human biases in the process. It's like picking the entire haystack instead of looking for that needle, giving a broad based exposure to your portfolio.
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